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Sep 14
2007
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The most useful and thought-provoking book I have read in a long time. A must-read for all businesses and organizations. Within hours of reading this book, I had redefined priorities, simplified processes and got real!
GettingReal is the business, design, programming, and marketing philosophies of 37signals -- a developer of web-based software used by over 1 million people and businesses in 70 countries.
Why is the book relevant?
37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
Read it free online
Absolutely free.
The complete book. 16 chapters and 91 essays. Completely free to read online.
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